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MAPPKoeppel Social Marketing has developed a sophisticated audience profiling and tracking platform (MAPP)™. This new technology enables us to more efficiently reach the right target customer for each direct response campaign. MAPP™ continually evaluates consumer response data, which allows us to optimize a media buy throughout the course of a campaign.
Developing More Targeted Media Plans Utilizing MAPP™Media Audience Profiling Platform (MAPP)™ amalgamates multiple sources of data, which are analyzed in developing media plans that are customized for each campaign. Through this process, MAPP™ pinpoints the networks, stations and programming viewed with the highest frequency among consumers within the target demographic profile that have purchased a similar type of product or service.
MAPP™ merges this data with “real time” media rankings and ratings, which maximizes the information available for identifying the best media and programming for our advertising campaigns.
Our analytics team reviews this information in conjunction with media that has historically performed well for comparable products targeting a similar audience.
Lastly, the resulting data is integrated into customized reports.
Campaign Management and Optimization Utilizing MAPP™Once the campaign commences, MAPP™ employs advanced tracking and reporting metrics to ensure ROI efficiency.
MAPP™ includes a Geo-Demographic Response Analysis Module. MAPP™ produces concise maps, which track consumer response on many levels, such as nationally, by state, by DMA, by county, by city or zip code.
MAPP™ also tracks response by demographic.
When applied to a national campaign, MAPP™ identifies “hot spots” of high response levels, which allows us to supplement the national media buy, with a local schedule, in areas generating the strongest response levels.
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