Peter Koeppel

Peter Koeppel has over 25 years of advertising, marketing and media experience and a MBA in Marketing from The Wharton School. Prior to forming koeppeldirect, Peter was a partner at another agency, Joiner Rowland Serio Koeppel, and an account supervisor at The Richards Group for various divisions of The Southland Corporation (7-Eleven). While working with Southland, he developed and implemented plans for the national introduction and rollout of Barricini Ice Cream. He also contributed to the Metromedia Long Distance, Advanced Tobacco and CIGNA Health Plan accounts.

His extensive marketing experience includes product management positions for the Pittsburgh-based H.J. Heinz Company and for the Ben Hogan Golf Company. At H.J. Heinz, he managed all consumer and trade promotions, marketing research and new product and packaging introductions for the $200 million Heinz Ketchup Brand.    

Peter started koeppeldirect in 1995 and has built it into one of the leading DRTV media buying firms in the U.S.