Richard Sutter

Richard Sutter has been in the consumer marketing business for over 30 years with effective leadership and coordination of product development and manufacture, direct market advertising, complete television creative and production, media procurement and management, inbound and outbound telemarketing, interactive electronic retailing, celebrity procurement, and international marketing management.

Richard has been instrumental in the development of many innovative marketing campaigns in both the spot and program length commercial marketing business that have set the industry standard.  He takes pride in the fact that he has been on the leading edge in creating many "firsts" in the consumer product marketing business.  It is this challenge that motivates and sustains him.  Some specific examples are as follows:

• First to use major celebrities in spot Direct Response in the 1970's.
• First to sign a multi-million dollar broadcast media package for Home Shopping.
• First consumer product sold in a long form (30 minute) commercial.
• Creator of one of the best selling and longest running consumer products in the history of  long form television marketing.
• Creator of the first successful Environmental Infomercial: Ecomercial.
• Creator of the first Direct Response Retail/Manufacturer multi-product National Marketing Campaign:
• Target Stores
• First to create a distribution structure for direct response in mainland China.